"To restore elasticity and suppleness to dry skin!
Healthy skin is smooth, soft and supple. It possesses a natural barrier to protect against moisture loss and prevent the ingress of foreign substances. To achieve this, small horny scales are positioned in several layers on top of one another and are held together by the skin's native cement substance. The natural moisturizing factor (NMF) ensures that the horny layer does not dry out. It consists of hydrophilic and moisture-binding substances.
Together with hydrophilic lipids, it forms what is called the hydrolipidic film and ensures the skin's moisture content. The quality of the hydrolipidic film is genetically-related and subject to a number of influences at the same time. Internal factors (e.g. nutrition, hormone level) and external factors (e.g. raw climate, aggressive cleansing agents) may influence the hydrolipidic film to such an extent that visibly dry skin occurs.
Careful care with lipid-replenishing and moisture-binding active substances is highly important to make dry skin elastic and supple again. DRY SKIN is the special care series for this skin type. Mild cleansing and care products support the skin's physiology with modern active substances. These increase its moisture binding capacity and strengthen the hydrolipidic film.
Regular care with DRY SKIN makes dry skin smooth and supple again, and strengthens its natural film to protect against external influences."