{"id":340,"count":8,"description":"LONGEVITY implies long-lasting. However, it is not just a matter of extending life, but of spending it as well and healthily as possible.\r\nJANSSEN COSMETICS has been inspired by this idea of well-ageing and has developed an innovative premium skincare range that aims at preserving the skin's youthfulness and increase its vitality and regenerative powers from the ground up with effective LONGEVITY ingredients.\r\nThe secret to a long life full of vitality and health can be explained by the activity of a special group of master genes called Clotho and Sirt.\r\nThese two genes are responsible for the vitality of stem cells. They take care of cell and tissue regeneration, cell metabolism and DNA repair, control energy production and protect against oxidative stress and inflammation.\r\nHowever, their activity decreases with age, and they need help to perform their vital functions properly. Recent studies have shown that the activity of Clotho and Sirt can be stimulated by active ingredients from within (through diet) and from outside (through cosmetics).\r\nLONGEVITY CARE by JANSSEN COSMETICS contains four powerful active ingredients that have been proven to have a positive influence on the activity of Klotho and Sirt, thus ensuring that the skin remains vital and resilient. \r\nClotho stimulates skin cell longevity by activating the Clotho protein, which is also known as the \u201cyouth protein\u201d. \r\nAshwagandha protects the youth protein Clotho and strengthens the skin barrier.\r\nResveratrol strengthens the skin's own defence mechanisms.\r\nEvergreen increases the production of Sirt-1, a marker specifically involved in cellular longevity.\r\nThe unique LONGEVITY active ingredient concept is complemented by additional anti-ageing ingredients. Hyaluronic acids in various molecular sizes provide intensive moisture and make the skin noticeably smoother. A modern edelweiss cell culture extract redefines contours, while the Eye Beautifier in the Eye Cream can reduce dark circles.\r\nThanks to their silky textures that are quickly absorbed and blend into the skin, our LONGEVITY products provide excellent care for your skin. \r\nThe exclusive LONGEVITY CARE treatment provides extremely soothing relaxation, thus leaving your skin looking instantly younger, more radiant and revitalised.\r\n","link":"https:\/\/janssen-beauty.ee\/en\/product-category\/janssen-cosmetics-en\/longevity-care-luxury-line-en","name":"Longevity Care - luxury line","slug":"longevity-care-luxury-line-en","taxonomy":"product_cat","parent":160,"meta":[],"_links":{"self":[{"href":"https:\/\/janssen-beauty.ee\/en\/wp-json\/wp\/v2\/product_cat\/340"}],"collection":[{"href":"https:\/\/janssen-beauty.ee\/en\/wp-json\/wp\/v2\/product_cat"}],"about":[{"href":"https:\/\/janssen-beauty.ee\/en\/wp-json\/wp\/v2\/taxonomies\/product_cat"}],"up":[{"embeddable":true,"href":"https:\/\/janssen-beauty.ee\/en\/wp-json\/wp\/v2\/product_cat\/160"}],"wp:post_type":[{"href":"https:\/\/janssen-beauty.ee\/en\/wp-json\/wp\/v2\/product?product_cat=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}